The Importance of the Image of a Destination in the Choice and Intention of Revisiting: The Case of Island of Djerba.

Contenu

Titre
The Importance of the Image of a Destination in the Choice and Intention of Revisiting: The Case of Island of Djerba.
Type
SSRN Scholarly Paper
Date
2014
Langue
eng
Lieu de publication
Rochester
Maison d'édition
Social Science Research Network
Localisation
papers.ssrn.com
Résumé
The image of a destination is a key element to attract tourists. This image is based on the perceptions of individuals about the destination, which determines their touristic behavior and, consequently, their choice of destination (Woodside and Lysonski 1989; Echtner and Ritchie, 1993). Thus, the objective of this research is to analyze the strategic dimension of the image of a destination as a strategic management tool in order to understand the conductive elements to maintain and / or revive touristic streams to the destination. For this goal, authors have conducted a study including an analysis of the image of the island of Djerba with Jewish tourists. The results will be discussed later on strategic options of what could a positive image represent in order to conceive a successful attraction strategy which arouses the intention of revisiting within tourists.
Numéro
ID 2562044
pages
24
Collections
Bibliographie

Abdellatif, Tarek et al., “The Importance of the Image of a Destination in the Choice and Intention of Revisiting: The Case of Island of Djerba.”, Social Science Research Network, 2014, bibliographie, consulté le 17 avril 2024, http://ibadica.org:8080/s/bibliographie/item/160588

Position : 89 (6 vues)