The Importance of the Image of a Destination in the Choice and Intention of Revisiting: The Case of Island of Djerba.

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Abdellatif, Tarek, Ksouri, Rabii, Hayoun, Souheila, et Storai, Christophe. 2013. « The Importance of the Image of a Destination in the Choice and Intention of Revisiting: The Case of Island of Djerba ». Social Science Research Network, bibliographie, consulté le 2 avril 2025, https://ibadica.org/s/bibliographie/item/29885

Titre: The Importance of the Image of a Destination in the Choice and Intention of Revisiting: The Case of Island of Djerba.
Créateur: Abdellatif, Tarek Voir tous les contenus avec cette valeur; Ksouri, Rabii Voir tous les contenus avec cette valeur; Hayoun, Souheila Voir tous les contenus avec cette valeur; Storai, Christophe Voir tous les contenus avec cette valeur
Sujet: Tourisme -- Djerba Voir tous les contenus avec cette valeur
Résumé: The image of a destination is a key element to attract tourists. This image is based on the perceptions of individuals about the destination, which determines their touristic behavior and, consequently, their choice of destination (Woodside and Lysonski 1989; Echtner and Ritchie, 1993). Thus, the objective of this research is to analyze the strategic dimension of the image of a destination as a strategic management tool in order to understand the conductive elements to maintain and / or revive touristic streams to the destination. For this goal, authors have conducted a study including an analysis of the image of the island of Djerba with Jewish tourists. The results will be discussed later on strategic options of what could a positive image represent in order to conceive a successful attraction strategy which arouses the intention of revisiting within tourists.
Numéro: ID 2562044
Type: SSRN Scholarly Paper
Couverture spatiale: Rochester
Editeur: Social Science Research Network Voir tous les contenus avec cette valeur
Date: 2014
pages: 24
Langue: eng
uri: https://papers.ssrn.com/abstract=2562044

Position : 24748 (15 vues)