The Importance of the Image of a Destination in the Choice and Intention of Revisiting: The Case of Island of Djerba.

Contenu

Titre

The Importance of the Image of a Destination in the Choice and Intention of Revisiting: The Case of Island of Djerba.

Type

SSRN Scholarly Paper

Créateur

Abdellatif, Tarek Voir tous les contenus avec cette valeur

Ksouri, Rabii Voir tous les contenus avec cette valeur

Hayoun, Souheila Voir tous les contenus avec cette valeur

Storai, Christophe Voir tous les contenus avec cette valeur

Date

2014

Résumé

The image of a destination is a key element to attract tourists. This image is based on the perceptions of individuals about the destination, which determines their touristic behavior and, consequently, their choice of destination (Woodside and Lysonski 1989; Echtner and Ritchie, 1993). Thus, the objective of this research is to analyze the strategic dimension of the image of a destination as a strategic management tool in order to understand the conductive elements to maintain and / or revive touristic streams to the destination. For this goal, authors have conducted a study including an analysis of the image of the island of Djerba with Jewish tourists. The results will be discussed later on strategic options of what could a positive image represent in order to conceive a successful attraction strategy which arouses the intention of revisiting within tourists.

Editeur

Social Science Research Network Voir tous les contenus avec cette valeur

Place

Rochester

Langue

eng

Numéro

ID 2562044

pages

24

uri

https://papers.ssrn.com/abstract=2562044

Abdellatif, Tarek et al., “The Importance of the Image of a Destination in the Choice and Intention of Revisiting: The Case of Island of Djerba.”, Social Science Research Network, 2014, bibliographie, consulté le 7 septembre 2024, https://ibadica.org/s/bibliographie/item/3365