Applying Marketing Innovation Models to Urban Events: A Comparative Study of the Ghriba Pilgrimage in Djerba

Titre: Applying Marketing Innovation Models to Urban Events: A Comparative Study of the Ghriba Pilgrimage in Djerba
Auteur: Kilani, Bochra hadj; Dhaher, Najem
Date: 2024
Dans: Advance
Résumé: This article examines the applicability of mathematical models traditionally utilized in marketing innovation to the planning and analysis of urban events, with the Ghriba Pilgrimage in Djerba serving as a case study. Marketing innovation models, incl
Sujet: Judaïsme -- Djerba; Tourisme -- Djerba
Langue: eng
Titre abrégé: Applying Marketing Innovation Models to Urban Events
uri: https://www.authorea.com/doi/full/10.31124/advance.172975244.44973896?commit=09a678bbf5c6c0fcba13fbc5b812355621ec614f

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