Mirroring Modernity: on consumerism in cosmopolitan Zanzibar

Contenu

Titre
Mirroring Modernity: on consumerism in cosmopolitan Zanzibar
Créateur
Prestholdt, Jeremy
Date
2009
Dans
Transforming Cultures eJournal
Résumé
This essay develops an image of nineteenth century Zanzibari consumer sensibilities by demonstrating how goods from and new engagements with distant locales affected the socio-cultural landscape of Zanzibar. The East African port’s particular cosmopolitanism represents one form of social reconstitution stimulated by global integration. It also represents a material vision of global relations that was discounted by nineteenth century theorizations of Western modernity. By focusing on the rise of a new materiality in Zanzibar, I excavate precolonial visions of global relations and cultural assimilations of global symbols. I argue that East African desires for goods produced all over the globe represented not simply a Westernization, Indicization, or Arabization of Zanzibar, but also a reconfiguration of a standardized set of global materials in an attempt to bring Zanzibari cultural forms into conversation with broader global trends.
Langue
eng
volume
4
numéro
2
pages
165-204
doi
10.5130/tfc.v4i2.1383
issn
1833-8542

Prestholdt, Jeremy, “Mirroring Modernity: on consumerism in cosmopolitan Zanzibar”, 2009, bibliographie, consulté le 19 septembre 2024, https://ibadica.org/s/bibliographie/item/9645

Position : 7451 (7 vues)